Have a strategy
As a business owner, you have to wear many hats, and thanks to the internet, social media is just another one to add to your wardrobe. It is best to take some time to work on your social media, without allowing that to detract from your daily business duties.
The first step is to define your ideal customer. Is your ideal customer female, male, married, single, lgbtq, straight, under 30, over 60, etc., etc.? Once you can narrow that down, it will help you decide which social media platform is best for you, Step 2. Over 40, Facebook; Under 40, Instagram; Under 18, Snapchat; DIYer, Pinterest; the list goes on and on. The ideal customer for you has an ideal social media platform for them. Once you’ve narrowed that down, then it is on to Step 3.
How do you engage with them? There are many ways to do this and some that are more appropriate to the social media platform you are targeting. For example, Pinterest is mostly visual, some light text in the graphic is ok, but should be minimal. Instagram is also visual, but there can be more text in the post image than with Pinterest. Some other ways to do this include: using GIF’s or memes, create a poll, send an invitation, and use photos to tell your story. Just make sure your approach is the best for that platform.
Step 4 is to decide how you want to approach social media. Can you post every day? Do you need to post daily? Do you have the time to create content? How many platforms do you want to engage with? What platform is the best performing for you?
Focus on best performing platforms for you
How do you decide which platform is the best performing for you? Part of this depends on how you want to communicate. Are you better with writing posts or posting images? Knowing how you communicate will steer you towards certain platforms. Once there, it will take a little bit of time to gain insights, but they will come. Every platform has an area to check your insights. In addition to that, you should pay attention to which post gets more likes and comments.
Those that perform well should be mimicked: follow the ad copy but not the content; it shouldn’t look exactly like your other post. Within your insights section, you should be able to see the time of day your content is being engaged with, the day of the week with the most engagement, and what the demographics are of those engaging with your content. Are these people your target audience? If not, it’s time to examine your content.
This is perhaps the most important tip. You need to organize your social media life. You should automate as much of this process as possible. Even if you are an event planner, there will likely be downtime within your business and you should make sure that time is filled with auto-posting so you don’t forget or get lazy. There are many apps for automating posts; Planoly and Later are two of my favorites.