5 Tips for Pinterest and Small Business Owners

Updated: Jun 12, 2020

Almost every business should use Pinterest. It is a visual medium (especially good for those selling products), with over 320 million users every month (good for brand reach), and is used by many users to help decide what to buy (good for you!).

Pinterest is especially popular among women, with somewhere between 66% and 74% of the users being made up of them. In the US, that number sits at the high end of that range at 74%. Even though women are the primary users of Pinterest, men are slowly gaining ground. This allows for some great brand exposure. Utilize that exposure with the tips below to help inspire Pinners (the term given to users of the platform) and create your following on the 4th most popular social media platform in the USA.

1. Content

This is probably obvious to any user of social media, but you have to create content that captures your audience and makes them want to engage with you. Pinterest, like Instagram, is a visual medium so create some visually appealing images! Here are a couple of tips for creating eye-catching imagery:

  • Shoot for a 2:3 aspect ratio so your image doesn’t get truncated

  • Use high quality images

  • Describe what people are seeing and use your SEO tactics within the copy

  • Use the headline to your advantage, reinforce your message

  • Include your logo within the image

  • Showcase products being used in real life settings

What type of content should you create? Educational content is strong with Pinterest. Every small business owner has some advice to impart to potential customers and utilizing Pinterest is a great way to get your message out. Infographics and factoids will help people learn new facts relevant to your business, products, or industry. Using eye-catching images will encourage people to click on your pin, but make sure you have a link to your website or blog. Video pins are a great way to engage users on Pinterest, just keep it short.

If you feel like you’ve run out of ideas to post, try using Inspirational content that is relevant to your business. If you have a pet store, using an inspirational quote for real estate would be off-bran and confusing for customers. Of course, this does not apply to holidays and an MLK quote is always appropriate.

Whatever you are posting, try to offer added value. You can accomplish this by pinning to other products or services that are complementary to your business. As an example, if you run a nail salon, you could add pins for hairdressers, eyebrow waxing or threading, and spas. Added bonus if you can get other companies to offer discounts via your pins! Offering coupons is a great way to pull in potential customers for yourself, just make sure they aren’t coupons with an expiration date as pins don’t expire.

When you are creating boards for your pins (think of a bulletin board and pinning ideas to it), make sure to use your keywords in the title…another SEO tactic. Remember you are trying to get Google to recognize you as an authority figure and SEO is the key. This should go without saying, but keywords should also be in the description of your pin. Another board trick is to add a board for testimonials. In our social media-minded society we rely heavily on the reviews and testimonials of others to help with our decision making. Use this opportunity to have some fun with the imagery, add the product being reviewed, and fill up that board!