Have a strategy As a business owner, you have to wear many hats, and thanks to the internet, social media is just another one to add to your wardrobe. It is best to take some time to work on your social media, without allowing that to detract from your daily business duties. The first step is to define your ideal customer. Is your ideal customer female, male, married, single, lgbtq, straight, under 30, over 60, etc., etc.? Once you can narrow that down, it will help you decid